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Brands need a higher purpose [Trends 2015]

“Today consumers want meaning and value.” Everyone is looking for meaning and fulfilment. Today, consumers want meaning and value that go beyond products and services. Consumers have developed a buying conscience and seek brands that vindicate their purchasing decision. Everyone is looking for more fulfilment…

It’s all about speed

When I first started in the agency business 90% of all meetings took place at the agency because clients had the time. Now RAM estimates that up to 80% of meetings take place at the client’s office. Clients and their suppliers are trying to squeeze…

When is a supplier a partner?

Many service providers like to think of themselves as partners with their clients but all too often they’re self-deluded. In the client’s eyes, they are still suppliers. Why? Because the right to call yourself a partner is not something that comes the moment you win…