Can service providers gain profitable new business without pitching?
High pitch costs often far exceed potential profits from a new client in year one. Today, clients ask more companies to present ideas without willingly paying fees for the efforts. What if a client could be won without pitching and pitch costs were re-invested in…
advertising agency assumption client Client Agency Client agency relationships client commitment client relationships clients client satisfaction Creativity high-value partnerships Payment models People business perception pitching pre-tender audit procurement reality referral relationships Role of agencies scorecards service providers service relationships supplier relationships suppliers tenders