Perception vs reality; do you know or do you think you know?
by
Carey Evans
In 20 years of assessing buyer-supplier business relationships, one of the constant themes we have seen is how often relationships suffer from the perception-reality gap. The implications of this can be commercially catastrophic if you are a service provider who thinks a client…
Client Relationship Management, Supplier Relationship Management
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advertising agency
assumption
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Client agency relationships
client commitment
client relationships
clients
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Creativity
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perception
pitching
pre-tender audit
procurement
reality
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