Business Relationships catch a virus – What you can do about it – Watch the webinar now!
What’s happened to your business relationships during lockdown? Maybe you think not much has changed. That may be the case, but it’s not what we are finding. During the last year we have conducted hundreds of interviews with senior business figures and the pandemic has…
Twelve ways the global pandemic is changing agency/client relationships
Written by Angela Lurssen Waypoint’s recent webinar with Relationship Audits and Management (RAM) uncovered some major ways that agency-client relationships have changed so far in the coronavirus pandemic 1. Everyone is nervous Our ‘new reality’ is changing every day, and we have no idea what…
The agency of the future – Long live the past
The advertising industry and agencies as their most visible proponents have thrived on the growth of the consumption class for the past 100 years. Shouldn’t the prediction that by 2025 a staggering 4.2 billion people will be part of the consuming class be great…