About Us
Founded over 20 years ago in London by people with extensive experience of managing key strategic commercial relationships in the Marketing Services sector, we now have Partners on the ground in, Australia, France, Germany, India, South Africa and the US
In all these markets, we generate Actionable Relationship Intelligence® to help our clients minimise the risks and maximise opportunities across their strategic and high value trading relationships.
What we do
We operate in two key areas:
- Client Relationship Management
- Supplier Relationship Management
Specifically, this means,
- Helping suppliers and service providers secure and grow relationships with clients and customers.
- Helping Not for Profit (NfP) organisations secure and grow their partner/donor relationships.
- Providing ‘Relationship Diligence’ for those companies looking to acquire other service providers.
- Undertaking win/loss assessments for service providers/suppliers to help them better understand why they have won or lost a pitch or tender.
- Helping Corporations and their procurement teams assess and better leverage the relationships with tier one suppliers/service providers to reward performance, drive business and margin growth.
How we do it
Our award-winning online relationship assessment tools, and our in-depth person-to-person interviews, gather forensic intelligence on key business-to-business relationships and in doing signpost necessary action.
Relationship RADAR®, is our award-winning, quick and easy-to-use assessment tool, available with or without commitment analysis (see below)
- Proven set of ready to go questions.
- Customised solutions also available
- Engaging survey interface
- Real time, secure and interactive data dashboards deliver actionable relationship intelligence using easy-to-understand charts and graphs.
- Our experts can provide objective and insightful analysis of the real strength of a business relationship through in-depth interviews conducted in person, by phone, or via video conferencing (for detailed information, click here)
- The process allows us to generate our unique Client/Customer Commitment Analysis and charts which provide service providers and suppliers with a much better picture of future client loyalty and thus revenue than simple satisfaction surveys.
What makes us different?
We work for client companies, services providers and suppliers/vendors across many different industries, including: marketing; professional services; financial services; automotive; pharmaceuticals; telecoms; consumer packaged goods (CPG), like confectionery and household products; entertainment; retail and more.
- We adopt a flexible approach across our client interaction
- Intelligence gathering - online assessments, deep dive interviews or a combination of the two
- Analysis & Reporting - with or without analysis provided by Relationship Audits®
- Flexible commercial models - relationship intelligence gathering and reporting can be fully managed by Relationship Audits®, or clients can self-manage by taking a licence
- Our clients tell us that their investment in using Relationship Audits® pays back many times over – check their comments out here
- Entirely focused on key strategic business-to-business relationships, we are the go-to experts in the space
- We practice what we preach, constantly listening to our clients and using their feedback to innovate and refine our products
- We work across many different market categories, and are able to identify opportunities to take proven solutions from one industry and apply them for the benefit of clients in other industries
- Our extensive business relationship database, covering millions of data points over the past 20 years, allows clients to globally benchmark their performance against that of similar companies