Kumar Vaidyanathan

Kumar has over 30 years’ experience in developing and implementing brand and customer relationship strategies.

Having started his career in Account Management, Kumar moved into account planning with advertising agency Ogilvy & Mather in India, where he developed his skills in brand management and strategy development. His career path took him into general management roles at leading agencies in India.

He successfully introduced India’s first retail management consultancy.

In 1996, Kumar was transferred to London to help expand Bozell Worldwide’s operations across Europe and the Middle East.

Since coming to Australia, Kumar’s focus has been on effectively integrating brand strategy with customer relationship management. He has worked with some of Australia’s most reputable organisations to ensure that the brand experience is dovetailed into business operations in order to deliver a consistent customer experience across multiple touch points. He calls this Rippleffect.

Kumar has lectured at leading business schools in India, and has written several articles on customer loyalty and brand effectiveness.

Kumar has the experience and the insight required to audit B2B relationships involving stakeholders at every level.