When is a supplier a partner?
by Carey Evans
Many service providers like to think of themselves as partners with their clients but all too often they’re self-deluded. In the client’s eyes, they are still suppliers. Why? Because the right to call yourself a partner is not something that comes the moment you win…
Understanding your client’s business
A marketing director at a blue-chip company told me once that he wanted to feel that he was getting some of his agency’s ‘shower time’. In other words, even in the shower, they were still thinking about his business. Clients actually want more than that,…
advertising agency assumption client Client Agency Client agency relationships client commitment client relationships clients client satisfaction Creativity high-value partnerships Payment models People business perception pitching pre-tender audit procurement reality referral relationships Role of agencies scorecards service providers service relationships supplier relationships suppliers tenders