Relationship Audits partners with Myriad in India
We are delighted to announce that we have established an arrangement with Myriad founded by Sanjay Thapar and co-founded by Mohit Hira to develop the Relationship Audits offer in India. We’re very excited to be partnering with Myriad in such a large and dynamic market…
Twelve ways the global pandemic is changing agency/client relationships
Written by Angela Lurssen Waypoint’s recent webinar with Relationship Audits and Management (RAM) uncovered some major ways that agency-client relationships have changed so far in the coronavirus pandemic 1. Everyone is nervous Our ‘new reality’ is changing every day, and we have no idea what…
Perception vs reality; do you know or do you think you know?
In 20 years of assessing buyer-supplier business relationships, one of the constant themes we have seen is how often relationships suffer from the perception-reality gap. The implications of this can be commercially catastrophic if you are a service provider who thinks a client…
“We designed it ourselves” – Is this a good reason for doing the same thing again this year?
Good relationships between business partners have always mattered and will continue to do so. A few companies today even engage their clients in a review of the quality of their relationship. Tools used vary greatly. Some send out a questionnaire with every invoice and believe…
Is client satisfaction ever enough?
A few years ago I attended a business networking event. It took place on a luxurious ship that sailed for three days and had something like thirty business meetings taking place, along with a high-level conference. The night before it all kicked off I was…