Twelve ways the global pandemic is changing agency/client relationships
Written by Angela Lurssen Waypoint’s recent webinar with Relationship Audits and Management (RAM) uncovered some major ways that agency-client relationships have changed so far in the coronavirus pandemic 1. Everyone is nervous Our ‘new reality’ is changing every day, and we have no idea what…
Client Relationship Management, Future of agencies, Supplier Relationship Management 0
Perception vs reality; do you know or do you think you know?
by Carey Evans
In 20 years of assessing buyer-supplier business relationships, one of the constant themes we have seen is how often relationships suffer from the perception-reality gap. The implications of this can be commercially catastrophic if you are a service provider who thinks a client…
advertising agency assumption client Client Agency Client agency relationships client commitment client relationships clients client satisfaction Creativity high-value partnerships Payment models People business perception pitching pre-tender audit procurement reality referral relationships Role of agencies scorecards service providers service relationships supplier relationships suppliers tenders