Perception vs reality; do you know or do you think you know?
by Carey Evans
In 20 years of assessing buyer-supplier business relationships, one of the constant themes we have seen is how often relationships suffer from the perception-reality gap. The implications of this can be commercially catastrophic if you are a service provider who thinks a client…
Client Relationship Management, Supplier Relationship Management 0
advertising agency assumption client Client Agency Client agency relationships client commitment client relationships clients client satisfaction Creativity high-value partnerships Payment models People business perception pitching pre-tender audit procurement reality referral relationships Role of agencies scorecards service providers service relationships supplier relationships suppliers tenders