The agency of the future – Long live the past
The advertising industry and agencies as their most visible proponents have thrived on the growth of the consumption class for the past 100 years. Shouldn’t the prediction that by 2025 a staggering 4.2 billion people will be part of the consuming class be great…
Future of agencies
0
Categories
Tags
advertising agency
assumption
client
Client Agency
Client agency relationships
client commitment
client relationships
clients
client satisfaction
Creativity
high-value
partnerships
Payment models
People business
perception
pitching
pre-tender audit
procurement
reality
referral relationships
Role of agencies
scorecards
service providers
service relationships
supplier relationships
suppliers
tenders