The agency of the future – Long live the past
The advertising industry and agencies as their most visible proponents have thrived on the growth of the consumption class for the past 100 years. Shouldn’t the prediction that by 2025 a staggering 4.2 billion people will be part of the consuming class be great…
“We designed it ourselves” – Is this a good reason for doing the same thing again this year?
Good relationships between business partners have always mattered and will continue to do so. A few companies today even engage their clients in a review of the quality of their relationship. Tools used vary greatly. Some send out a questionnaire with every invoice and believe…
Can service providers gain profitable new business without pitching?
High pitch costs often far exceed potential profits from a new client in year one. Today, clients ask more companies to present ideas without willingly paying fees for the efforts. What if a client could be won without pitching and pitch costs were re-invested in…