Future-proof your agency — what clients will want now
by
Ann Nurock
When we eventually come out of this lockdown, consumers and brands will behave differently and communications agencies need to be ready to adjust to this different world. Here are some key issues currently facing clients, and how agencies will need to respond. For eight years,…
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Brands need a higher purpose [Trends 2015]
by
Ann Nurock
“Today consumers want meaning and value.” Everyone is looking for meaning and fulfilment. Today, consumers want meaning and value that go beyond products and services. Consumers have developed a buying conscience and seek brands that vindicate their purchasing decision. Everyone is looking for more fulfilment…
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