Putting yourself in the client’s shoes
A few months ago I went to see a marketing director who was having trouble containing his fury with his ad agency. He was so angry, in fact, that his clenched fist was turning white. The reason? A junior team from his agency had just…
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Scorecards during tenders – how do you make them work?
by
Carey Evans
One of the most popular discussions in this group is the use of scorecards in terms of managing supplier relationships. What we find is that they can raise as many questions as they answer. For me, one of the big ones (which emerged recently when…
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advertising agency
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perception
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pre-tender audit
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