• Home
• About RAM
• Services & Solutions
• News
• Our Clients
• Our People
• Contact Us
• Library
• Friends

 

Meeting Needs

The Client Relationship Intelligence System (CRIS™) has been developed for companies who want to use RAM's IP. and systems on an extensive scale. RAM licenses the use of its IP. and trains a group of company personnel to become relationship auditors.

For senior management- how to run a consistent, cost-effective client relationship auditing programme for a very large client-base, whilst also inculcating a greater sense of client care within the firm.

For operational management - how committed to the service provider are the individual client touch points, and what are the key high/low points which need attention or can be leveraged to grow the value of the relationship?

Proven Process

• Licensed use of RAM's IP. and software for defined period (normally 2-3 years) - IP. includes proven question set, and RAM's proprietary presentation output.
• 'Master class' relationship auditing training sessions for nominated company individuals.
• In-depth face-to-face interviews using a tailored question set proven across markets, cultures and geographies.
• Quantitative core to information collected, underpinned in detail by qualitative explanation.
• Online relationship database, to store the data collected from face-to-face interviews.

• Regular review of collected data by RAM, to ensure quality and relevance.

Multiple Benefits

• Cost-effective way to build up common relationship and performance data over time, across a wide client-base.
• A group of skilled auditors, trained to elicit business critical data who can be used in other situations, e.g. win/loss audits.
• Intelligence on client commitment, rather than just client satisfaction.
• Actionable intelligence on what needs attention, and what can be leveraged to secure and grow the business over time.
• Range of reporting options from succinct management tools to more detailed 'at the coalface' guidance.
• Password-protected access to secure online relational database to view data, and run multi-layered analyses real-time.
• Possible to group questions and compare results with data collected by other means, such as the web.

• Instant, 'touch of the button' facility to create slide presentations or reports.

Distinctive Output

• RAM's unique Client Commitment Index®, which graphically captures the health and security of the client-base both across and within the participating companies.
• RAM's proprietary RISCC analysis, which enables the quantitative data to be broken out by broad subject areas.
• Graphic representation of quantitative data via pie/bar charts.
• In combination, the CCI and RISCC analyses provide a vivid and colourful management dashboard.