Apostles & Renegades Audit®
Meeting needs
The Apostles & Renegades Audit® has been specifically designed and refined to satisfy some of the detailed information needs which a service provider has of a significant proportion of its client-base.
For senior management - how secure is the revenue from key clients and what needs to be done to protect, maintain or grow it?
For account/project management - what are the detailed discriminators of performance delivery and relationship management which will enable the creation of winning client development plans?
Proven process
- In-depth interviews conducted either face-to-face (ideally) or by telephone.
- Consistent question set, proven across markets, cultures and geographies.
- Quantitative core to information collected, underpinned in detail by qualitative explanation.
- Information gathered and analysed by Relationship Audits' highly experienced relationship management experts.
Multiple benefits
- Clear focus on client commitment, a state in which a client will advocate on a service provider's behalf and tend to assign new business to it, rather than client satisfaction where he/she will generally be open to a better offer and might prefer to opt for competitive tendering.
- Questions which unlock important 'back of mind' factors and implications as well as urgent 'front of mind' priorities.
- Range of reporting options from succinct management tools to more detailed 'at the coalface' guidance.
- Possibility of tailoring the question set, at the margin, to ensure maximum relevance of the process.
- Data is stored in such a way that it can be tracked year-on-year, providing a benchmark for internal progress and potentially for comparative client performance.
- As a result, the Apostles & Renegades Audit® delivers 'actionable intelligence', often in the form of business building opportunities, always providing a powerful basis for effective action plans.
- Finally, this process sends a signal to clients that a service provider values their opinions and is prepared to invest in developing its business with them.
Distinctive output
The Client Commitment Index®
highlights corporate and
individual client commitment
Click here to view
- Relationship Audits' unique Client Commitment Index®, which graphically captures the health and security of the client-base both across and within the participating companies.
- Relationship Audits' proprietary RISCC analysis which enables the quantitative data to be broken out by broad subject areas.
- In combination, the CCI and RISCC analyses provide a vivid and colourful management dashboard.
- In addition, a simple software-generated summary can be created, at the touch of a key, focusing on 'what's going well' , 'areas for development/improvement', 'recommended actions.'
- For more detail, subject to access approvals, the data can be 'sliced and diced' to meet all information and reporting needs.