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Unlike ordinary research companies RAM’s service does not just involve reporting the state of play; it also delivers practical advice on how to address those issues undermining the relationship (the ‘blockers’) as well as highlighting the areas for maintenance (‘boosters’) and expansion (‘accelerators’). RAM specialises in auditing relationships. It’s all we do.

RAM's difference is based on its own interpretation of the 4 p’s:
  • Philosophy
  • Process
  • People
  • Practice
RAM's philosophy of relationship auditing has two key pillars:
  1. Audits should be carried out from the client’s not the service provider's point of view
  2. It is increasingly important to assess client commitment rather than satisfaction
This former principle has informed the development of rigorous and market proven processes enshrined in products designed to get at the client's perspective of the relationship dynamics rather than finding out what the service provider wants to know. After all, a questionnaire will only yield answers to the questions asked. Pose the wrong questions and you may receive an answer but you will not necessarily uncover information critical to the health of the business.

The tendency of business to business clients to defect when ostensibly satisfied has been well documented by the likes of Bain and Harvard Business School. This is why RAM has developed a method of assessing client commitment rather than satisfaction that allows companies to compare commitment of individuals within a client company or between client companies. In fact, RAM's proprietary Client Commitment Index™ maps the commitment levels graphically to provide a clear and unambiguous snapshot of the commitment of the company’s clients.

The third element of what makes RAM different is the quality of the people we use to get at the truth. All our people not only have successful track records in managing relationships themselves (which means they are naturally good listeners) they are also trained to engage clients in a way that helps them to get underneath the radar when interviewing clients and thus get at the nuggets that may have been buried or hidden from normal interviewing processes.

As in most things the more you practice the better you get. And there is no doubt that speaking to over 3000 client individuals over the last three years at all levels from European Chairman to an assistant brand manager across the UK, Europe, North and Central America and Asia Pacific has had a positive effect on RAM's ability to effectively audit relationships.

Relationship Audits has a core set of products that it offers to potential clients to do specific jobs. In addition, when appropriate or necessary RAM works with its clients to customise products for particular purposes.

The core products are:


Click images for more information on each product.









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"Reviewing relationships builds business"

Relationship Audits & Management, 2 Marshall Street, London, W1F 9BB, UK