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Meeting Needs

The Client Relationship Intelligence System (CRIS™) has been developed for companieIP. ho want to uIP. RAM's IP. and systems on an extensive scale.

RAM licenses the use of its IP and trains a group of company personnel to become relationship auditors.

For senior management- how to run a consistent, cost-effective client relationship auditing programme for a very large client-base whilst also inculcating a greater sense of client care within the firm.

For operational management - how committed to the service provider are the individual client touch points, and what are the key high/low points which need attention or can be leveraged to grow the value of the relationship?

Proven Process

• Licensed use of RAM's IP and software for defined period (normally 2-3 years) - IP. includes proven question set and RAM's proprietary presentation output.

• 'Master class' relationship auditing training sessions for nominated company individuals.

• In-depth face-to-face interviews using tailored question set proven across markets, cultures and geographies.

• Quantitative core to information collected, underpinned in detail by qualitative explanation.

• Online relationship database to store the data collected from face-to-face interviews.

• Regular review of collected data by RAM to ensure quality and relevance.

Multiple Benefits

• Cost-effective way to build up common relationship and performance data over time across a wide client-base.

• A group of skilled auditors trained to elicit business critical data, who can be used in other situations, e.g. win/loss audits.

• Intelligence on client commitment, rather than just client satisfaction.

• Actionable intelligence on what needs attention, and what can be leveraged to secure and grow the business over time.

• Range of reporting options from succinct management tools to more detailed 'at the coalface' guidance.

• Password protected access to secure online relational database to view data and run multi-layered real-time analyses.

• Possible to group questions and compare results with data collected by other means, such as the web.

• Instant, 'touch of the button' facility to create slide presentations or reports.

Distinctive Output

• RAM's unique Client Commitment Index®, which graphically captures the health and security of the client-base both across and within the participating companies.
• RAM's proprietary RISCC analysis, which enables the quantitative data to be broken out by broad subject areas.
• Graphic representation of quantitative data via pie/bar charts.
• In combination, the CCI and RISCC analyses provide a vivid and colourful management dashboard.