Payback of using RAM
RAM's clients have gone on record to confirm their views and experiences, demonstrating that RAM has delivered a real return on their investment.
"The incremental revenue generated to the firm -
just from the pilot - repaid the cost of the initial three-year involvement with RAM."
Geoff Harrison, Eversheds
"The expenditure with RAM is the best value we regularly make."
Don Elgie, Creston
"Revenue grew over 20% on two of our worldwide pillar clients the year after we did a client
audit programme with RAM."
Rosie Ware, Kantar
"RAM makes you money and saves you money. 15-20% of the worldwide ad spend by one of our global clients
would have been lost without the intervention of RAM."
Phil Lancaster, JWT
"When you trade off the cost of the auditing against the potential value of a big client relationship,
which runs into millions of pounds a year, this process has definitely helped us. We've got both the
protection of improving revenue streams and the ability, if you like, to broaden the services and relationship
base with an organisation. RAM has demonstrated amply the business case to do both."
Richard Oakes, Addleshaw Goddard
"The experience of RAM's people in client agency evaluation, the extent to which they
worked with us to develop a solution that was right for us in a carefully controlled commercial environment,
and the professional way in which they have approached my stakeholders has made us very impressed with the
solution and the results we have got."
Richard Woodford, Cadbury Schweppes
"The audit is the key to protecting and growing our revenues. In all our previous research
we've never been able to find out what individuals really thought about us and to me that is
such a vital part in managing relationships. RAM was the missing link to our growth strategy".
Steve Barraclough, Capricorn Society


