Relationship Audits & Management

UK and Europe - Key People


Carey Evans

Carey Evans is one of the two founding partners of Relationship Audits & Management (RAM).

He has an extensive career in marketing services, having worked in client service for three large US-owned ad agencies -Young & Rubicam, DMB&B, and Lintas - the latter two at UK board level. He was particularly successful at growing business from existing clients, both domestically and internationally, by taking the time and trouble to fully understand clients' needs and focusing agency attention against delivering and, where possible, exceeding expectations.

Carey has led assignments with such blue-chip companies as Anheuser Busch, Cadbury Schweppes, Diageo, IBM, Johnson and Johnson, Kraft, Nokia, Royal Mail and Procter and Gamble.

He is intimately involved with a number of RAM's clients, is a frequent contributor to the trade press and speaks regularly at industry conferences on the subject of maximizing the commercial return from business-to-business relationships.

With degrees from UCW Aberystwyth and Warwick Business School, Carey lives with his family in Marlow


Simon Rhind-Tutt

Simon started his career in advertising with Benton and Bowles, working with blue-chip clients like Sony and General Foods before moving to Young and Rubicam - where he won an advertising effectiveness award for Fine Fare Supermarkets.

He subsequently joined Grey Advertising, where he became the first marketing director in a major advertising agency, and was part of the team that doubled the agency's size in three years.

Simon's career then took him into the design industry where he became marketing director of Michael Peters - which was then Europe's leading independent agency.

Two years later he set up his own packaging design company - Wickens Tutt Southgate - which rapidly became a top ten agency with a profile to match.

Simon sold his part of the business to set up Relationship Audits & Management at the end of the nineties.

Simon is a frequent contributor to the trade press and regularly speaks at industry conferences on client-agency relationships.


Germany and Eastern Europe - Key People


Jorg Borgwardt

Jorg Borgwardt joined Relationship Audits & Management in 2010 as Senior Partner for Continental Europe.

Jorg has worked in senior management positions for over thirty years and advised advertisers and agencies on all continents.

He joined Grey Advertising in Germany, and as MD helped build the agency to number two in the country. He founded the Grey Academy for post graduate training in communications and moved to international positions on clients such as P&G, Mars Inc. Revlon, Timex, BAT and many others.

A compulsive 'consumer' of client needs and agency service requirements he became one of the most successful negotiators of service contract in the industry.

Following a four year stint as CMO of an European NGO he conducted educational programs in 9 languages across 11 countries and was a frequent speaker at international conferences on topics of democracy and free enterprise.

He has an MBA degree from Cologne University with emphasis in advertising, psychology and competition law. Jorg has lived in 7 countries and as a result is multicultural and multilingual.

France - Key People


Bernard Petit

Bernard began his career on the advertiser side, in Marketing and Sales, with Unilever France where, from 1971 to 1985, he gained a solid experience with all key issues, strategies and operations, local and international, for leading consumer goods brands.

Moving to the agency world in 1986, he spent 15 years on this side of the business, as CEO of Ecom agency (Havas Group) then as President/CEO (1989-1996) of Grey Paris, dealing with world-class clients such as P&G, Mars, SmithKline-Beecham, Canon, Kraft. He joined McCann Erickson Worldwide from 1997 to 2000, as Senior VP, Worldwide Account Director on Nestlé.

Capitalizing on his dual experience, in May 2000, Bernard acquired VT Scan, the leading Review Consultancy in France, established since 1978, a company he ran for 10 years, working for all types of businesses and sizes of clients (FMCG, Durable goods, luxury, services, retail, BTB, Non-profit, etc.). End 2010, he sold the company to his partners.

At VT Scan, he was a founding partner of SCAN INTERNATIONAL, a multi-local Communication Management Consultancy created in 2005 for the service of international clients.

During his “agency years”, as a member of the Board of the AACC (French Agencies professional association), he had the opportunity to work on ad industry key issues such as Competition rules and Quality process.

Graduated from HEC Business School, Harvard Business School (PMD), Bernard was also President of the IAA (International Advertising Association) French Chapter from 1999 to 2010.

Bernard is married and has 2 children.

US - Key People


Phil Asche

Phil is RAM's senior partner for North America. He has an extensive international career in marketing, communications and relationship assessment and management. He joined RAM in 2005 to open its North America practice. Prior to that, he was Senior Vice President, Global Marketing and Events for META Group, a leading technology research and consulting company.

He also had a long career with Young and Rubicam Inc., one of the largest international marketing and advertising firms in the world, where he held various positions including Regional Chairman and Chief Executive of their Africa and Australasia businesses.

Phil served as Executive Vice President and Senior Worldwide Account Director in the New York headquarters, and led the Y&R Group's worldwide work for major consumer and business-to-business clients such as American Express, Colgate-Palmolive and DuPont.

Phil resides in Greenwich, Connecticut. He is a keen blue water sailor and has captained yachts in numerous ocean races, including Sydney to Hobart and Newport to Bermuda.


Adam Turinas

Adam Turinas is a senior partner at Relationship Audits North America.

Adam has over 25 years experience in relationship management at digital marketing, advertising, direct marketing and public relations agencies. He has lead major assignments working with executive-level clients at Bank of America, Dell, AT&T, Kraft, American Express and many other Fortune 500 companies.

Before joining Relationship Audits, Adam built the global digital and social media practice at Emanate PR, a division of Ketchum. Prior to this he ran the Bank of America account and was Managing Director of Organic's New York office, one of Omnicom’s leading digital agencies.

Adam's earlier career included leadership roles at Viant and Grey Interactive. Adam, spent the earlier part of his career in account management at Ogilvy and DMB&B, developing brand-building programs for IBM, Maxwell House, Compaq, Mars M&M and Tetley Tea.

Adam lives in bucolic New Jersey. When he and his wife aren't sailing he is following his beloved Chelsea FC.

Australia - Key People


Kumar Vaidyanathan

Kumar has over 30 years experience in developing and implementing brand and customer relationship strategies.

Having started his career in Account Management, Kumar moved into account planning at Ogilvy in India where he developed his skills in brand management and strategy development. His career path took him into general management roles at leading agencies in India. He successfully introduced India's first retail management consultancy. In 1996, Kumar was transferred to London to help expand Bozell Worldwide's operations across Europe and the Middle East.

Since coming to Australia, Kumar's focus has been to effectively integrate brand strategy with customer relationship management. He has worked with some of Australia's most reputable organisations to ensure that the brand experience is dovetailed into business operations in order to deliver a consistent customer experience through various touch points. He calls this Rippleffect.

Kumar has lectured at leading business schools in India, and has written several articles on customer loyalty and brand effectiveness.

Kumar has the experience and the insight required to audit B2B relationships involving stakeholders at every level.