Relationship Audits & Management

Marketing Services Agencies

How can RAM help marketing services agencies?

RAM can help marketing services agencies develop their client relationships in a number of ways. Some examples of typical needs states are set out below and we can also customise our solutions as required to deliver optimum fit.

  • Would you like an in-depth understanding of how committed your key clients are to your agency or firm? The Apostles & Renegades Audit™ will provide a clear indication of client >commitment, rather than just satisfaction.
  • Would you like a snapshot of how you are doing in terms of performance and relationship quality across a broad range of your clients? The Tenprature Test™ will provide you with a clear picture in real time.
  • Would you like consistent in-depth qualitative and quantitative data of the state of your relationships across a large client-base? The CRIS™ system will allow you to collect, store, analyse and report at the touch of a button.
  • Would you like to undertake an in-depth 360° evaluation with a key client to understand how each party is performing against the other's needs? The Partnership Audit will allow both sides to identify and rate performance against needs.
  • Do you want a deep understanding of a high value client's future needs and the implications for your service delivery? The Needs & Performance Audit identifies needs and scores your perceived competence.
  • Do you want a detailed understanding of relationship quality across a broad range of clients? eValu8or™ is easy for clients to use, and will give you rich data in real time.
  • Do you want to compare your view of performance with a client's on a specific project or engagement? The Tenprature Test™ can be configured to provide perception reality-gap data on projects.
  • Do you want to know whether the client relationships of a planned acquisition target are sufficiently robust to withstand change of ownership? Relationship Diligence will give you a clear picture of the future security of the relationships you are buying.
  • Do you want to improve the quality of client relationship management in your organisation? RAM's training, coaching and mentoring services will help you improve your people's performance.