Clive Holland, Executive Client Services Director,
Grey Worldwide
"My job here at Grey is to oversee all the global communications
that we are responsible for on the Glaxo Smith Kline assignment.
I learned a huge amount about the respondents, how they felt and how they felt released
in being part of the process. They felt better able to say things to an independent
person than they would to me directly - and actually, I'm pretty close to these guys;
I feel they are both friends and partners.
I've just commenced sessions with all those who took part with the GSK people, and
we've had some great feedback and some very illuminating discussions. These have
resulted in my making some pretty significant changes in our working procedure to
the benefit of the agency - and also to the client.
I would not hesitate in recommending the process to anyone in this field, it's a
great source of new and very actionable information.
I must tell you that GSK has been so impressed that they are themselves considering
adopting the same system, both for their own clients and internally."