Leo Burnett

LEO BURNETT - Tenprature Test™

LEO BURNETT in Chicago approached RAM to develop a customised version of its web-based Tenprature Test™ agency performance evaluation solution. The goal was to help the agency better assess relationships with its major clients in the USA . and beyond.

RAM also developed an online dashboard so that password-enabled Leo Burnett executives could see the results on a real-time basis. RAM then developed a data-exporting mechanism to allow the agency's analytics group to further analyse the data according to specific criteria.

After a successful trial with one very large international client, Leo Burnett has rolled out Tenprature Test™ to most of its major clients, and also expanded its use to other group companies.