Richard Woodford, European Category Manager for Procurement, Cadbury Schweppes PLC
"My name is Richard Woodford; I work for Cadbury Schweppes Plc. I'm the European Category Manager for Procurement.
We went through an exhaustive selection process for over six months looking for a Global Partner to evaluate our agency partners.
We decided to use RAM for a number of reasons. The key reason was that they had the capability that Cadbury Schweppes didn't have to evaluate the results, and implement action plans between our agency partners.
I would recommend RAM due to the fact that their people have huge experience in this area. They have worked exhaustively with my company to deliver a solution that is right for us. Yet they have kept it within a very, very commercially-controlled environment in terms of using as much of the data knowledge that they have from their experience of other clients, to input it into ourselves.
They have also approached my stakeholders in a really professional manner which has made them feel very, very comfortable - and very impressed with the results they have got."