Blog

Ten guaranteed ways to lose a pitch

“Winning a pitch takes a lot of time and effort. Unfortunately, some suppliers seem to go out of their way to lose by lack of preparation and research.” Winning new business takes a lot of time and effort. There are a number of ways to make sure that you lose
Read more

Working with clients: “it’s not just what you do; it’s the way that you do it”

Service providers should be quick to adapt their way of working according to client needs. Flexible business models can give competitive edge. Clients increasingly want to see more flexible ways of working from service providers. A one-size-fits-all approach no longer works when clients’ business and operational structures are changing rapidly.
Read more

Brands need a higher purpose [Trends 2015]

“Today consumers want meaning and value.” Everyone is looking for meaning and fulfilment. Today, consumers want meaning and value that go beyond products and services. Consumers have developed a buying conscience and seek brands that vindicate their purchasing decision. Everyone is looking for more fulfilment and ways to improve their
Read more
Page 1 of 512345